PRoject Proposal for Merzino Design co.
by Ayla Maisey, owner + copywriter for Sparrowgrain Creative
Scope
What I Am Responsible For:
Project system management and communication, including monthly task proposals
The drafting, editing, and proofing of website copy and design
SEO optimization, including keyword research, page titles, meta descriptions, basic keyword implementation
What You Are Responsible For:
Reviewing content accuracy (e.g. pricing, design language, proprietary brand information, etc)
Approving monthly task proposals or proposing other tasks
Submitting revisions monthly
Sending case study assets as they come in
A La Carte Pricing
Copywriting
$500 per full page (~ 250-500 words)
$250 per blurb page (~ 50-100 words)
Copywriting refresh:
$250 per full page
$125 per blurb page
New section added:
$100 per 100 words
Blog posts/Case study write-ups:
$500 for ~ 250-500 words
$250 for ~ 50-100 words
Web Design
$500 per full page (~ 250-500 words)
$250 per blurb page (~ 50-100 words)
Design refresh (if needed):
$250 per full page
$125 per blurb page
New section added:
$100 per 100 words
Monthly retainer Pricing
May, June, July, August
$1000 $800 monthly
can be used for full page copywriting (2 pages), full page design (2 pages), or mix and match
This gets your full home page, about page, and services page live by mid-summer.
One month can be dedicated to blurb page design (contact, case studies page, coming soon page, case study template) once the heavy-duty pages are good-to-go.
September, October, November, then reassess
$250 $200 monthly
can be used for copywriting refreshes, blog posts, case studies
We can also work from a la carte pricing on a more on-off basis.
Flexibility is key for this to work - for busy periods, each month can be rolled over once into the next. For more inspired months, tasks can be added to monthly retainer at 20% off a la carte pricing (assuming I can accommodate in my schedule - letting you know right now that August is NUTSO).
