PRoject Proposal for Flora Sincere
by Ayla Maisey, owner + photographer
Sparrowgrain Creative
proposal
We’ll start off with a big brand shoot so that you have plenty of assets to a) market what you’re selling to your customers now, b) have content for your website, and c) be set for Spring 2026 until our next shoot.
first shoot:
A half day shoot (~4-5 hours) where we get the foundations of your brand content laid: artist portraits, product photos for this season’s offerings, and then plenty of evergreen content like styled sets, abstract details, lots of dreamy texture and space that can be used anywhere, anytime.
Half day brand shoot - $3000
from there:
Quarterly seasonal retainer shoots for the remainder of 2026, capturing seasonal releases in styled spaces, perhaps some updated process shots and portraits of you working for social media. I imagine these would be much smaller and simpler, working within one to two scenes.
2.5 hour shoots - $1750 for one, $1500 per quarter for 3 quarters
Together, we’ll build a content bank for you to pull from throughout the season, and branded graphic assets so you have variety for posting.
reflection
After our year of working together and your year of magical experimentation, we can reconvene and realign these shoots with what Flora Sincere needs going forward.
initial inspiration:
Scope
What I Am Responsible For:
Project system management and communication
Brand research and pre-production finalized prior to our shoot
Lighting, shooting, and post-production of photo deliverables
Shoot location guidance
What You Are Responsible For:
Submitting brand assets prior to our kick-off call
Submitting approvals, proofing selections, and revisions on time as per the project schedule
Booking shoot locations
Having products and shoot materials prepped and finalized prior to our shoot
deliverables
Half Day Brand Shoot
Half day shoot (up to 5 hours)
Pre-production (market and client research, mood-boarding, shot lists, shoot schedules, guidance on locations/light, etc)
50 portrait and landscape photos for use on website and social media
5-10 iPhone BTS videos for social media
$3000
Quarterly Shoots (upcoming)
Quarterly retainer shoots (up to 2.5 hours)
Pre-production (market and client research, mood-boarding, shot lists, shoot schedule, guidance on locations/light, etc)
25 portrait and landscape photos for use on website and social media
5-10 iPhone BTS videos for social media
Branded graphic assets
$1750 for one, $1500 per quarter for 3 quarters
my Process + offerings
Custom Project Portal
I use Milanote to host our project as we work on it. You’ll find a custom portal with our scope, project schedule, and links to your contract, payment information, and deliverables.
Your photo proofs and deliverables will be in Picflow for selection and highest resolution downloading. You’ll receive an invite to the gallery once they’re ready.
three Week Turnaround
We dive deeply and surface quickly. This is designed to be intensive to reduce back-and-forth and get you your deliverables sooner!
proofing + Revisions
One week after our shoot, you’ll receive a proofing gallery to select your finals from and submit any revision requests, and then your finals will be delivered 3 days after you make your selections.
You can have up to two additional rounds of revisions at $125/hour. More than two additional rounds or revisions may require a reshoot and a new or additional project fee.
Project + Production Schedule
Schedule is subject to change depending on logistics and response time.
photography Schedule
Contract signed, 50% project fee due, kick-off call scheduled
Day 1 - Kick-off call + materials intake
Day 6 - Pre-production submitted
Day 8 - Pre-production approval due
shoot day TBD
Day 10 - Shoot day, 25% project fee due.
Day 17 - Photo proofs ready for review
Day 19 - Proof selection due, final 25% project fee due.
Day 21 - Final photos delivered
